Terminix
Checkout Experience
Scope of Project
Partner with UX designer to improve the checkout flow
Address common pain points for customers during checkout
Test and optimize copy to enhance the experience and drive purchases
Project Summary
As Terminix transitioned from a call center sales model to an online, e-commerce model, the digital team needed a seamless checkout experience. During the production and testing stages, I asked myself, “What kind of words/experience would resonate best? Is it clear what services and service frequencies they are purchasing?”
By empathizing with the user and focusing on clarity, we created a pleasant and smooth checkout experience to successfully refine Terminix’s online checkout process.