Thorne
Health Test Experience
Scope of Project
Created an optimal experience for Thorne’s Home Health Tests
Developed scripts for instructional videos
Wrote helpful and engaging copy for physical test booklets
Worked through wireframes to develop a fun and smooth web experience
Project Summary
With the launch of Thorne’s consumer home health tests, the team needed to create a unified experience for both the general consumer, plus healthcare practitioners that recommended the health tests to patients.
As a team, we worked through various content pieces, from instructional videos to website wireframes, to really refine the user experience. We approached common pain points, and used it to optimize the customer journey, making sure users had a positive experience testing their health status from the comfort of home. Figma link
